What I Learned Building 100 AI Assistants

After helping create over 100 AI assistants, patterns emerged. Here's what separates winners from abandoned projects.

Lesson 1: Narrow Beats Broad

Assistants that try to do everything perform worse than specialists. Users trust focused expertise.

**Example**:

• ❌ "General Business Advisor"
• ✅ "SaaS Pricing Strategy Expert"

Lesson 2: Your Best Content Already Exists

The best knowledge bases come from existing content—past emails, support tickets, course materials, meeting recordings.

Lesson 3: Personality Matters More Than You Think

Assistants with distinct personalities get 3x more engagement. People connect with characters, not generic bots.

Lesson 4: First Message Is Everything

70% of users decide to engage based on the welcome message alone. Make it count.

Lesson 5: Users Ask the Same 10 Questions

80% of conversations cover 20% of topics. Perfect your top 10 answers first.

Lesson 6: Escalation Is Not Failure

The best assistants know when to hand off. Users respect honesty more than bad answers.

Lesson 7: Short Responses Win

Concise answers get better ratings than comprehensive ones. Answer first, add detail if needed.

Lesson 8: Test With Real Questions

Creators who test with actual user questions build better assistants.

Lesson 9: Updates Keep Assistants Alive

Assistants updated monthly earn 5x more than abandoned ones.

Lesson 10: Success Comes From Distribution

Building is 20% of the work. Distribution is 80%.

Stop building in isolation. Learn from what works.

[Apply These Lessons →](/signup)